Teleformance Ltd is a business to business outbound call centre based on the outskirts of Exeter. They are a specialist lead generation company creating quality sales leads and pipelines for the manufacturing and engineering sectors.
Teleformance has years of experience in generating leads for Machine tool companies within UK and Ireland. They deliver appointments to clients’ field sales teams and create and stimulate interest in new products. Their quality approach ensures that clients get both short, medium and long-term sales. They also offer Sales leads and telemarketing advice for the engineering and manufacturing sectors.
The Challenge
Teleformance were looking for a new supplier to help them take control of their communications network, improve the call quality on their outbound calls and provide integration between their telephone system and their customer database.
It was key for our customers to have both a flexible and reliable system. Cobalt listened to me and explained things very clearly to the point that they matched us with a system to serve us for many years to come in that it’s both flexible and adaptable for our business.
Chris Wale: managing director of Teleformance
The Solution
We worked closely to understand their needs and discovered that their network design was the source of their call quality issue. We solved this by installing our ‘voice only’ internet connection, which guaranteed the quality of their telephone calls. We also provided a simple integration with the customer database to allow team members to dial any number through the system at the click of a button. Each team member now makes 350 calls per week on average with no call quality issues.
A Little Extra
As part of the installation, we also provided a call logging system, allowing the call centre manager to monitor how many calls each team member makes. This also shows the volume of calls made towards each campaign which records how many calls are being made on behalf of each client.