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  • Case Study: Hunt's Food Group

    “It was a pleasure to work with Cobalt from conception to implementation”

The Hunt’s Food Group story started right back in the early 1900s on the family dairy farm in Dorset, and it’s been non-stop growth ever since. Providing frozen, chilled and ambient products, Hunt’s supply businesses of all industries right across the South of England. From the beginnings of the family farm to the £110m turnover organisation it is today, Hunt’s still maintain the vision and guiding principles established by their founder, Michael Hunt. They commit to putting the customer first and building a true partnership based upon trust and integrity.

The Challenge

Due to the seasonal demands of Hunt’s, the ability to expand and contract their call centre operation was essential. Balancing this carefully with costs, the new solution needed to be self-managed and scalable across the six sites they operate from. A new, easy to use system was required to help the business increase its service levels and allow managers to easily administer the team to cope with the fluctuation and high quantity of calls.

The 3CX system provided by Cobalt has replaced a Shortel PBX that could not meet our needs and was becoming a burden to maintain with many
different interfaces used to undertake the simplest of administrative task. Out of the box we gained features that we have wanted for a very long time, which was costly and complex to enable on our old Shoretel system. It was a pleasure working with Cobalt, with the phone system working 100% on our go live date. Hunt’s now have modern and easy to maintain phone system, which is all we could have asked for.

Tom Garratt, IT & Systems Director

The Solution

We delivered a 3CX Telephone system hosted on Amazon Web Servers. This gave Hunt’s the ability to scale lines and licences without penalty and so, allow the whole operation to expand and contract. The new system does not follow the traditional ‘per user per month’ model so there is no cost to add extra users and no complex contracts to limit the system from reducing dynamically in quieter periods.

A Little Extra

Hosting the system off-site not only improved their resilience, it enabled all of the Hunt sites to access the core system. Should one site lose connectivity, the other sites can pick up the slack while users on the site with issues can use our mobile app to continue to make and receive calls.

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